Search Engine Marketing

Good website practice and optimizing for conversion usually makes for good search engine optimization.

There are two elements to Search Engine Marketing.

SEM is the process of gaining exposure and pulling traffic to your site through the use of paid and unpaid methods leveraged via search engines.

Search Engine Marketing is one of the best ways to bring relevant people to your web site. When people type in keywords on a search engine, they are already positioned to be ready to learn about your services or products. Search Engine Marketing lets you reach out to customers all day, all night, every day of the week. With the proper SEM strategy, you can forget the need for cold calling and door to door sales! You will have a steady flow of pre-qualified people visiting your web site every day.

With an effective Search Engine Marketing strategy, your web site can appear in the paid areas on a search engine, and in organic search results. And with remarketing, your ads can follow people around the web, after they’ve visited your site, keeping your services and brand in front of people over the following days.

Two Key Elements of Search Engine Marketing

  • The first is SEO (Search Engine Optimization). SEO is perceived as free, since you don’t have to pay anyone else to do SEO.
  • The second is PPC (Pay Per Click / Google Adwords). You can manage your own PPC campaigns, or you can engage us to implement and manage a strategic PPC campaign. Either way, you’ll need to pay Google or Bing money, based on the price they charge when someone clicks on your ad.

What is SEO?

It’s short for Search Engine Optimization. And SEO isn’t something that we install on your web site, and it isn’t exactly something you can 100% outsource and forget about – no matter what a thousand spam emails from India want you to believe. SEO must be part of your marketing strategy and Search Engine Optimization is something that evolves over time. To make Search Engine Optimization work well, we must work in partnership to achieve best results.
SEO is making sure search engines can smartly index your web content. This means that content must be intelligently structured, written with your target audience and target keywords in mind, and that together, we ensure you are regularly publishing content that meets these criteria. SEO requires commitment and time – if you’re looking for a quick boost to your site traffic, SEO cannot deliver. But if you are looking to attract your target audience without a large advertising budget, SEO will pay off over the long-term. Our SEO activities take the above, and add the special sauce to ensure our efforts are effective.
Together we will:
  • Make sure your site content is correctly structured
  • Identify what keywords are currently most popular for your audience
  • Set up and track analytics to assess performance
  • Help with content writing – we can create content based on themes you suggest, or we can optimize content you and your team write
  • Tie-in to 3rd parties – such as Google Places, help identify off-site SEO options as well as on-site options

Contact Us

Have any questions?

[email protected]

HR Coordinator

Emily Miller

[email protected]
Address

5000 Yonge Street
Suite 1901
Toronto, ON M2N 7E9